As you know, I've watched a ton of TV. And during the episodes there is always commercial breaks. Two commercials that I've seen a lot is one for a drug called Ocrevus and also one for Xfinity. Here is a link for the Ocrevus commercial: https://www.ispot.tv/ad/oXat/ocrevus-dear-ms.
In the commercial for Ocrevus, I noticed that there wasn't really anything shown specific to the appearance of the medicine or what it did. Instead, it consisted of a lot of slow motion walking and a close up of people's faces. They do this a lot in commercials for stuff like this. It's just people doing an everyday thing or something that people might take advantage of that if you had whatever they were selling for, you wouldn't be able to do. When I thought about it, I guess that there isn't really much you could show about the medicine itself. People also want to be able to do normal stuff, so that probably would appeal to someone who couldn't. I don't really know why they had the close up of the faces, but it could just be to show that other people use it and it works for everyone that would need it. The slow motion part is probably just to make it more dramatic. Also, I didn't see it in this specific commercial, but in others for products like these, they always say the cons to the drug really fast at the end. That's pretty obviously so that people won't be discouraged to use the product after hearing the bad stuff about it.
The other ad I saw was for Xfinity. It had ET show up and then kids were scared, but then it showed the dad be like "You came back!" Then it ended and said to watch the full thing, you had to go to the website. I thought that that was pretty smart because everyone knows that movie. And because everyone likes the story to continue, a mini sequel would be interesting. Once people are on the website, they have access to everything else you have to offer, so that was a good marketing strategy done by the Xfinity people.
No comments:
Post a Comment