Do We Have Culture? Persuaders 12/08/19

When I was watching this documentary, I learned a lot of new stuff. I was really oblivious to how much actually goes into marketing and ads. But now, when I'm watching tv, I'm noticing how every commercial tries to do this. It's weird to think about how ads try to give us an identity. A product should be sold because of its actual usefulness, not what we think we can feel if we bought it. A product that has a spiritual connection with us is just a kind of unnatural thought to have, because at the end of the day, we all know that none of that is the goal and really it's just to make more money. But, advertisers actually do a super good job at this. There are some that did really well, especially when its a new tactic that people are now trying out.

From Persuaders, we can tell the the Song Airlines didn't do too well. One of the reasons was because people didn't really know what it was. When I watched some of their ads, I think that they did do a pretty good job at creating a persona for the company, but their ad really didn't make it clear what it was. However, in the comments, it said that people really liked the airline and how it was designed. One of them mentioned the colors of the seats, which I remember that in the video it said that colors matter. In their farewell video (https://www.youtube.com/watch?v=uO3UAtO5Khk), it looked really fun, just like the people tried to make it. So, there has to be a balance between getting a certain ethos out there, but you also have to make yourself known and it be pretty obvious about what it is.

Another thing brought up in the video was the tribes and how they connected it to cults. When you get people to join your tribe, it really is like a cult. I think that its kind of scary how advertisers can figure out ways to get us to subconsciously to things they want us to do. People look at those in cults and think that the idea of being in a cult and their ideas is so unbelievable that you would never join them. It's just too obvious for that to happen. But its like wake up people this stuff is happening to you, just with advertising. They are literally talking to people in cults or cult like things and take that information and use it against you. That is going really far, but honestly, I think that the whole thing of advertising is super far.